These A5 product books are a practical solution to sending Zirkeltraining product information to potential distributors within Britain. Printed by Calverts in Bethnal Green, the book is printed on 100% recycled Revive Uncoated paper and 75% recycled Evolution Silk for the dustcover. However, i decided the book looked better without the dustcover so have removed it. All the paper used is from sustainable forests, is FSC certified and printed using vegetable based inks. I wrote the profiles about the individual athletes using information i have been collecting through interviews with various participants, watching the sports and one to one dialogue with the athletes.
The A3 product books have the same content but are laid out in a larger format to enhance the impact of the images. These would potentially suit as shop copies for customers to brows through. These were printed by BlackDog ltd usig a 350gsm Splender Gell for the cover and a 190gsm Splender Gell for the inner pages, printed on a Xeilcon 5000 printer.
